Christian Non Profit Leaders, do you need help with your organization’s digital efforts and increase your ministry’s Online Fundraising but can’t afford a full time consultant? Tired of spinning your wheels and wasting valuable resources or continually questioning your ministry’s digital efforts and ROI?
I have built an online course to help the leadership teams of small to mid-sized Christian Organizations increase their online fundraising and move forward with increased new names and online donations.
Stop getting digital advice from Youtube and “trends of the week” blogs and put your digital playbook in the right order. Guessing if social media will work to bring in donors? Wondering if your emails are working? Should you rebuild your website?
Gain confidence that your organization’s digital strategies are on solid ground and are built to increase new names and increase online generosity.
8 Lesson Course
Watch these valuable video lessons on your computer, laptop, or cell phone. In a group or alone, your team will have lifetime access to these 8 courses and bonus content.
Lesson 1: Donor Mindset and Digital Strategies
Course Description: You can’t work on online tactics until we understand our online donors and how they behave and what drives them. Let’s learn about this creature who isn’t so mythical after all.
- Understanding How Online Donors Behave
- Looking Through the Same Lens as an Organization
- Aligning the Founder’s Passion & Website
- Being Consistent Across All Channels
- The Golden Rule: The Donor is the Hero
- What Drives Donors to Give?
- Collecting a Donor’s Passion Story
- Instilling Trust In Your Donors
- Going Beyond the “Donate Now” Button
- The Magic Bullet: God Funds His Missions
- Churches VS. Organizations
- Donor Pyramid Communication
- Creating a Friction-Free Donation Page
Lesson 2: A Clear Mission Flowing Everywhere
Course Description – Review, challenge, and memorize your mission, brand, goals. Understand Case for Support and Value Proposition. Have the entire room gain a CLEAR understanding of mission and fundraising needs and goals.
- Your Donation Page as the Elevator Pitch
- Matching Your Values to Your Donors
- Using Logos & Taglines to Tell the Story
- Defining an Online “Case For Support”
- What is Your Unique Process or Solution?
- Sharing the Impact a Donor Will Make
- Optimizing the Critical “Giving Moment”
- Using Photos & Videos the Right Way
Lesson 3: The Whiteboard Dump Meeting
Course Description – Today we will learn how to run a very important meeting your organization MUST have soon. It is prep-work day. Get your pens ready.
- A Must-Have Exercise For Your Organization
- Inviting a Variety of Opinions to the Table
- Analyzing What’s Working (& What’s Lacking)
- How to Prioritize (When Everything Seems Important)
Lesson 4: Increasing the Value for Value Tradeoffs and Funnels
Course Description: Learn best practices on creating your lead magnets and giving value to your web visitors. Build funnels that work.
- Driving Traffic to the Donation Page
- Placing Your Donation Opportunites
- Updating Your Mobile Donation Page
- Using Blogs to Build an Email List
- Keeping Your Ministry on a Donor’s Mind
- Collecting New Names
- Giving Value Before You Ask for Value
- Engaging Visitors With Surveys
- Demonstrating Expertise with EBooks
- Driving Engagement with Petitions
- The Email List Essentials
- Sharing Your Brand (Authentically) On Social Media
- Having Multiple Portal Pages
Lesson 5: Firing on all Cylinders
Course Description – It’s hard to have successful digital strategies when organizations out the wrong priorities in the wrong order. We make sure all systems are in place.
- Diving Deep into Landing Pages
- Using Testimonials Strategically
- How to Use Calls To Action Effectively
- Testing What Works (& How to Do It Well)
- What to Put On a “Thank You” Page
- Creating Your “Welcome Flow” For Email
- How to Measure Success With Email
- Giving Days & End of Year Campaigns
Lesson 6: Combining Your New Marketing Calendar with Projects (and Measuring)
Course Description – Stop being reactionary and start planning your year out. Get out behind the 8-ball and learn to aim and execute.
- Planning (Instead of Reacting)
- The Perfect Storm: Ministry & Fundraising
- Defining Your Key Dates for Donors
- Using Trends, Stats, & Current Events
- Staying Relevant With Your Donors
- Prepping Specific Press Releases & Campaigns
- The Donor Pyramid (& Why It Matters to Your Marketing)
- Monthly, Quarterly, & 6-Month Reporting
Lesson 7: Rowing to the Lighthouse
Course Description: Let’s talk to our donors the same on social media, emails, and website. Learn your organization’s voice and how to be consistent.
- Cultivating Relationships Via Email
- Finding Your Voice & Personality
- Into the Email Weeds: Best Send Times, Days, Etc.
- Working With the Social Media Algorithm
- Social Media Software (That Makes Life Easier)
- Using Podcasts as a Funnel
- Measuring Social Impact: Know It, Count It, Tell It
- Ethically Capturing Donors’ Data
- Using Segmentation to Get Better Results
Lesson 8: Solid Digital Plays
Course Description – It is finally time to put in the trick plays. Your organization has learned how to block and tackle correctly, now its time to run!
- Dealing With Crypto-Currency (Do You Accept It?)
- The 3 Psychological Keys of Donation Pages
- Doing the Phases of “Giving Day” The Right Way
- The Basics of Site Navigation
- Collecting Cell Numbers & “Text to Give”
Bonus Material Included
- Downloadable Cheatsheets
- Best Practices PDFs
- Web Meeting Tips and Punchlist
- Tag Line Cheatsheet
- Donation Page Instruction and Templates
- Web Reporting for Executives
- Board of Directors Guide
- Email Campaign Guide
This course has been worth its weight in GOLD. We are only on lesson 3 and we have made changes that have paid for this course 10x over.
Rule M. – Small Non Profit
My typical client pays over $60k for this knowledge, but I wanted to give access to the smaller and medium sized organizations who still NEED this information but can’t afford the higher engagement.
Todd Turner
When you’re looking for someone to guide you toward success in the digital domain, you need to engage Todd Turner. He helped us strategize a campaign that was our strongest year yet in terms of fundraising…. even in the midst of a global pandemic. — Harmony Grillo – Ministry Founder
“Todd is an insightful leader with a passion to get things done. His vision is clear and he pursues his projects with relentless ambition, aligning his team to show results. He knows how to navigate internal resources as well as how to leverage to bring out the best in his vendors. A great guy with outstanding focus.” – Trent Ricker – CEO Pursuant Group
I would recommend Todd and his courses to any organization’s digital and marketing needs without hesitation. His Online Fundraising solutions are perfect for Christian ministries– Rhome van Dyck – Bible Teacher
When you’re looking for someone to guide you toward success in the digital domain, you need to engage Todd Turner. — Roger Kemp – RK Media
“Todd is one of the most gifted, energetic, and creative people I have worked with in the past 11 years. Both as an employee and also as a fellow executive vice president, Todd served in the marketing and Web departments with a genuine commitment to teamwork, skill, excellence, execution, and integrity. I have no hesitation to recommend him. I would work together with him in a heartbeat.” – Wayne Stiles – Author & Professor
“Todd Turner has one of the brilliant minds of our time. His thinking is outside the box—within the parameters of the organization he works for. He can take a confusing subject and bring it down to the bottom shelf for all to understand. He brings order to chaos in a way that defies awareness. His longtime understanding of Web practices and processes makes campaigns easy-to-understand and execute. He is very fun to be around and brings joy to all he encounters. He has an adventurous spirit. He is visionary. He is grace-filled.” – Deedee Snyder – Sr. VP. Insight for Living
100% Money Back Guarantee. There is literally no risk. Sign up and start funding Your God Sized Mission.